"For nearly 35 years, I’ve had the great honour of being Chief of the community of Membertou. Unama’ki, our great island of Cape Breton, has always been rich in history, beauty and hard-working people who are driven to make a difference. For me, investing in the future of our island was always a must. Without a vision for tomorrow, we cannot move forward today. As economic growth continues in our community of Membertou, so does the narrative of building stronger connections to people across the island and the world. I’ve had the great fortune through my role as Chief to explore many places, but none quite as remarkable as Cape Breton."

Chief Terry Paul, Membertou Band Council, Membertou First Nation

"We moved to Cape Breton from Andy’s native New Zealand in 2014. Before making the move, we spent a great deal of time considering the characteristics we valued most in a future home. They included access to services and market potential, but mostly revolved around community and environment. We wanted to live in a place where neighbours depended on each other. Where we might spot a moose from our living room window. Where a day in the garden could be followed by sunset on the beach. We found what we were looking for in Cape Breton - and much more. Four years later, we’d choose it again in a heartbeat!"

Kailea and Andy Pedley, Farmers, Patchwood Farm, Pipers Glen, Inverness County

"Being born and raised in Cape Breton, it was natural for me to want to return to my roots after my studies. This island is culturally vibrant and it deserves more recognition than some might give it. I am proud to be able to share my culture with our visitors, but mostly with our youth and community members. As a music and dance teacher, I get to do what I love most while sharing my passion with the wonderful people of my community. The support here is a true and solid one and I’m proud to call Cape Breton my home."

Nicole LeBlanc Cheticamp, Inverness County Owner and Instructor, École de Musique Raveston

"I chose to move back to Cape Breton because it's my home, but on top of that because Cape Breton is underrated as a place to live. It breaks my heart to hear people say it's impossible to thrive here. It's not true. There are so many people here with big ideas and even bigger ambition who are taking action and building a new Cape Breton. I wanted to contribute to that. I didn't want to live somewhere else hoping that other people would build Cape Breton up. I wanted to be here and be a part of a movement shattering those misconceptions to see Cape Breton grow. As a business owner and graphic designer I'm able to work with these groups to help them market and build confidence in how they show up in the world. My husband and I took a chance on ourselves and the Island where we grew up - it's paid off in so many ways."

Emily Rankin Owner, Take Note Graphic Design Port Hood, Inverness County